PACKAGING DESIGN / MOTION
Client: Coca-Cola
Employment: Ultralight
Employment: Ultralight
For Rock in Rio's 40th anniversary, we were tasked with creating a special-edition can for Coca-Cola's music platform, Coke Studio. The aim was to celebrate Coca-Cola's longstanding partnership with the festival and connect with younger audiences.
.
The humble wristband has united music lovers for years – prompting even the most die-hard rockers to wear theirs for weeks, months, or years after the event has passed.
Deciding that the 3D Coke Studio logo wouldn't work on the cylinder can, we opted to combine the wristband with a step and repeat pattern that we'd landed on in earlier concepts, inspired by fly posters.
The 3D logo could then be showcased via motion and secondary assets.
