PACKAGING DESIGN / MOTION
Client: Coca-Cola
Employment: Ultralight
Employment: Ultralight
For Rock in Rio’s 40th anniversary, we were tasked with designing a special-edition can for Coca-Cola’s music platform, Coke Studio. The objective was to celebrate Coca-Cola’s long-standing partnership with the festival while engaging younger audiences. The design had certain constraints: it needed to feature the Rock in Rio 40 logo, Coca-Cola logo, Coke Studio logo, and clearly differentiate between Original Taste and Zero Sugar, all while capturing the energy and spirit of the rock festival.
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My concept was to integrate a festival wristband into the design; the wristband has long been a unifying symbol for music lovers, often worn by dedicated fans for weeks, months, or even years after the event. We combined this idea with a step-and-repeat pattern developed in earlier concepts, inspired by fly posters. The 3D Coke Studio logo was then brought to life through motion and secondary assets.
